I help mission-driven DTC brands and service-based businesses turn email into one of their most powerful channels for
trust, retention, and revenue.
Lifecycle & Retention Strategy + Conversion Copywriting +
Done For You Email Marketing That Sells While You Sleep
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Lose The Gimmicks.
Keep The Soul.
Boost Your Sales.
Your audience is smart. They can feel the difference between marketing that’s built to pressure them and messaging that’s built to genuinely guide them.
That’s where I come in.
I help brands translate their mission, offers, and customer experience into messaging that feels clear, compelling, and deeply aligned — the kind of marketing that makes people feel understood before they ever hit “buy.”
No panic-selling. No discount dependency. No yelling into the void.
Just thoughtful strategy, sharp copy, and customer journeys that help the right people trust you faster, buy with more confidence, and stay connected longer.
Hi - I'm Taylor Danielle
A few brilliant brands I’ve had the joy of supporting
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[Your Logo Would Look SO Good Here]
Everything I'm Not
Made Me Everything I Am.
I'm not your traditional marketing strategist - and honestly, that's my greatest strength.
My career has moved through journalism, sales, account management, marketing operations, branded content, copywriting, and full-funnel lifecycle strategy. At first glance, that may sound like a lot of different roads.
But every single one has gifted me unique insight into how people make decisions.
Journalism taught me how to ask better questions. Sales taught me how to listen for what people really need. Account management taught me how to build trust over time. Marketing operations taught me that even the best ideas need systems to support them. Copywriting taught me how to turn insight into action.
And lifecycle strategy brought it all together.
When I look at your customer journey, I’m not just thinking about surface-level KPIs.
I’m thinking about the person behind the click.
What do they need to believe at each stage? What questions are they quietly asking? What would make them feel safe, confident, and excited in their decision to purchase from you ?
I'm self-taught in many ways, which means experimentation isn't just a part of my process... It's at the heart of it. Testing, learning, refining and evolving with various audiences is how I've shaped my craft. So I'll never hand you cookie-cutter tactics or borrowed playbooks. I'm here to build repeatable, scalable frameworks grounded in audience insight so you can truly understand your people — and create a retention strategy that is responsive, relevant, and capable of evolving with your audience.
So if you’re looking for a strategist who blends a journalist’s curiosity, a sales and operations mindset, and a copywriter’s instinct for connection into a uniquely holistic approach to retention…
You found her. 👋🏾
My Services
Thoughtful retention & messaging systems for big-hearted brands.
Lifecycle Strategy & Retention Architecture
Full-funnel inbox alchemy done for your and delivered with white-glove service
Email/SMS Content Creation + Campaign Planning
Strategic campaigns written, designed, and shipped on the platform of your choice
Already have someone managing the backend? Perfect!
This service gives your team the copy, creative, and ready-to-send campaign builds for email & SMS to support your current operations and goals. If you need, we'll even create campaign calendars and perform full QA checks before scheduling approved campaigns.
*Note this service is for campaign content only and does not include any creative for flows or automations, although I'm happy to discuss flow-only scope as needed.
This is the full-service partnership for business owners who want their email and SMS marketing handled with strategy, care, and serious attention to the customer journey.
I map, build, and optimize the systems behind your retention engine — from welcome flows and abandoned cart journeys to post-purchase nurturing, winback campaigns, segmentation, and ongoing revenue strategy.
So while you focus on running the business, your inbox ecosystem is quietly building trust, increasing LTV, and making your customers feel taken care of long after the first sale.
Conversion Copywriting
Newsletter Production & Authority Content
Powerful messaging to help you sound like a leader...
not a bot
Longform content for thought-leaders building authority and brands building community content
For teams with the strategy, design, or systems already in place — but copy that needs more clarity, emotion, and conversion power.
I write landing pages, sales pages, email sequences, website copy, launch messaging, and promotional campaigns that blend a journalist’s research instincts with a marketer’s understanding of what makes people act.
Not louder copy. Not pushier copy.
Better copy that builds trust, drives conversions, and speaks volumes.
For thought leaders, founders, entrepreneurs, and community-driven brands ready to build a deeper relationship with their audience through owned content.
I help shape newsletters, Substack publications, LinkedIn articles, essays, and longform digital content that people actually want to read — content with a point of view, a pulse, and a reason to keep subscribing.
This is for brands and leaders who want to build trust over time, share meaningful ideas, and become a voice their audience looks forward to hearing from.
A Few Wins Worth Sharing
From measurable growth to meaningful storytelling—work I’m genuinely proud of.
Showseason Animal Products
Industry:
D2C & B2B Pet Care Products
Service:
Lifecycle Strategy & Retention Architecture Services
35% increase in automation-attributed revenue
Avg. re-order window reduced from 60 - 90 days to 30 - 45 days
Achieved repeat purchase rate of 47%
Grew email list by 28% in first 6 months, by 235% in first year
Treatibles
Industry:
D2C & B2B CBD & Wellness Products
Services:
Lifecycle Strategy & Retention Architecture Services
Newsletter & Authority-Building Content
Grew email list by 30% in first 6 months
Reduced monthly unsubscribe rates to 0.3% and spam reports to 0.1%
11% lift in campaign RPR
16% lift in average order value
33% lift in customer LTV in 90 days
Blavity
Industry:
Digital Media (Travel, Entertainment, Tech, Health)
Services:
Branded Content Strategy
Copywriting
CapitalOne x Afrotech
TWIX x Afrotech
Visit Las Vegas x Travel Noire
McDonalds x Blavity
Netflix x Blavity
ShineALightOnHS x 21Ninety
Casely
Industry:
D2C Phone Cases + Tech Accessories
Services:
Lifecycle Strategy & Retention Architecture
6M+ subscriber list managed, maintaining 95%+ deliverability
6% opt-in rate achieved through pop-up optimization
+15% SMS automation revenue lift
3x revenue per recipient during collection launches
+4% CTR lift from creative strategy improvement for CTA designs